• Meet The Team


    Stefan Demetriou,

    Stefan Demetriou

    VP, Content/ Creative Director of The Firepit

    He is responsible for all content projects and creative direction. He supports West Ham. He is a two time Grammy nominee. Not that he tells anyone.

    William Nichols,

    William Nichols

    Head of Content

    Will oversees content production and strategy across the Warner Music Group labels. 

    Jamie Carter,

    Jamie Carter

    Senior Video Director/Editor

    Jamie is an MVA nominated director with over 6 years of experience directing, producing and creating visual content for major labels in the music industry. When he’s not working, you’ll probably find him discussing his two rabbits to anyone who will listen.

    Luke Thomas,

    Luke Thomas

    Junior Video Director/Editor

    Luke is a junior director and editor at The Firepit, providing creative solutions and ideas to produce interesting and exciting content. He makes cool shit.

    Andy Saiker,

    Andy Saiker

    Senior Manager, Content Services

    Andy maintains the database where all UK digital assets are properly logged and efficiently supervised. He has a close relationship with the US and UK digital operations teams to deliver new digital products for Atlantic UK, WB, Parlophone, ADA UK, Warner Classics, Rhino and Because Music, in order to meet worldwide release schedules.

    Hugh Allen,

    Hugh Allen

    Production Assistant

    The Runner with the rolling camera. Everything from editing, filming and quality control. Hugh is the heart within the Firepit making sure everything comes to fruition.


    Josh Saunders,

    Josh Saunders

    Head of Technical

    Manager of the digital creative team of inhouse developers and designers. Award-winning (Webby, FWA, Music Ally, Drum) digital creative producer for artist campaigns, with 15+ years experience

    Finn MacLean,

    Finn MacLean

    Lead UX Designer

    The Lead UX designer within the team. Creating the visual assets for artist campaigns and bringing ideas to life through design and illustration. Campaigns include Coldplay, Kylie, Tinie Tempah, Biffy Clyro, Muse and Knife Party.


    Richard Woodcraft,

    Richard Woodcraft

    Senior Engineer/ Producer

    Richard Woodcraft was previously Senior Engineer/Producer at RAK Studios. Richard won a Grammy award for his work on In Rainbows by Radiohead and engineered and recorded the current Mercury Prize-winning album from Benjamin Clementine. He has also recorded and mixed with the Arctic Monkeys and The Last Shadow Puppets, as well as working with Neil Young, Savages and Michael Kiwanuka.